International Women’s Day 2019 campaign theme:
#BalanceforBetter

 

The theme for International Women’s Day (8 March) this year,                                                             Think Equal, Build Smart, Innovate for Change”,                                                                                puts innovation by women and girls, for women and girls, at the heart of efforts to achieve gender equality.

Let’s build a gender-balanced world. The future can become exciting.

Everyone has a part to play – all the time, everywhere.

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.

Balance drives a better working world. Let’s all help create a #BalanceforBetter.

The theme will focus on innovative ways in which we can advance gender equality and the empowerment of women, particularly in the areas of Church, social protection systems, access to public services and sustainable infrastructure.

Innovation and technology provide unprecedented opportunities, yet trends indicate a growing gender digital divide and women are under-represented in the field of science, technology, engineering, mathematics and design. It prevents them from developing and influencing gender-responsive innovations to achieve transformative gains for society. From mobile banking to artificial intelligence and the internet of things, it is vital that women’s ideas and experiences equally influence the design and implementation of the innovations that shape our future societies.

It begins with making sure that women’s and girls’ needs and experiences are integrated at the very inception of technology and innovations. It means building smart solutions that go beyond acknowledging the gender gaps to addressing the needs of men and women equally. And ultimately, it needs innovations that disrupt business as usual, paying attention to how and by whom technology is used and accessed, and ensuring that women and girls play a decisive role in emerging industries.

Join us to celebrate women and girls, their limitless imagination, their joyous dreams and their boundless strength.

“Think Equal, Build Smart, Innovate for Change”

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